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We believe that fitness is the key to discover and lead your ultimate life.
The story behind the name
Nivi used to be fascinated with rabbits, as a little girl. Rabbits are quick, athletic and sociable animals with excellent sense of smell, hearing and vision. When rabbits are happy, they jump into the air, twist their body and flick their feet.
During a holiday in 2016, she had the epiphany to quit her full time corporate job and start her own highly customised coaching venture - FitRabbits. Yes, the idea came while floating in the swimming pool.
In the last decade, FitRabbits Custom Coaching plans have powered more than 250 people of all ages and abilities cross finish lines across the world. From the high altitude Himalayan mountains in Ladakh or Sikkim to the coveted Boston Marathon and the extremely popular World Major Marathons, European, Asian and Indian events, FitRabbits are successfully hopping over their running goals with targeted performance plans.
We’re the virtual coach and mentor for anyone looking to change their lives for the better.
Our sincere belief is that everyone has at least 30 minutes to spare from their day for themselves.
FitRabbits is for people of different ages and abilities, who want to make smarter and effective choices, and accomplish their goal to improve their overall wellbeing.
We are not just for those people who are already fit. We are here to help you discover your fittest self.
We want to help you follow some wellness routines as per your convenience and schedules - at home, the office, or at the gym (if you go to one or intend to). At every step, we strive to be specific, honest and motivational.
THE TEAM
Nivedita Samanta, Founder & Coach
A passionate runner since 1998, Nivi is a good-for-age time qualified runner who has completed numerous marathons across the world including The Boston Marathon. Nivedita quit her corporate job in 2016 to become a certified Marathon Run Coach & Performance Specialist. Nivedita is also a former Athlete, Coach & Performance Lead for adidas Runners India - where she helped steer the community running programs from 2017 until 2024 in India.
Running makes Nivedita feel limitless and is a massive source of joy. You can follow her personal running journey on Strava
“In every sense, we aspire to help you become a happy rabbit (we mean, human) by elevating your physical, mental and social wellness, simultaneously. ”